About
Alexei Orlov
Global CEO, CMO, Founder & Strategic Advisor
Alexei Orlov is a global business leader, entrepreneur and strategic advisor with nearly 30 years of experience building, transforming and scaling businesses and consumer brands across the United States, United Kingdom, Europe and Asia.
Recognized as a strategic operator and transformation executive, Alexei has built businesses from the ground up, modernized established organizations, repositioned global brands and developed high-performance leadership teams across complex, cross-cultural markets. His career spans founder-led businesses, investor-backed companies and publicly listed organizations.
He is frequently called upon to work with boards, founders, investors and executive leadership teams during periods of growth and transition—helping align strategy, governance, brand and commercial performance with disciplined execution.
Founder & CEO, MTM Choice
Alexei founded MTM Choice and built the company into a multidisciplinary creative and advisory group of more than 200 people.
Under his leadership, MTM Choice grew to approximately $55 million in annual revenue, secured $35 million in growth funding, and expanded internationally.
The group specialized in upscale consumer brands as well as prominent civic and institutional organizations, with work involving organizations and destinations including the 9/11 Memorial & Museum, McCain Institute and United Nations Geneva Visitor Experience.
After a decade of building and scaling the company, Alexei transitioned MTM Choice to new leadership. He continues to serve as an Advisor to the Chairman.
Global Leadership
Before founding MTM Choice, Alexei served as a Divisional CEO within Omnicom, where he led the integration and transformation of multiple businesses, strengthened commercial performance and helped establish a more unified operating model.
Earlier, as Group Chief Marketing Officer for Volkswagen across China and ASEAN, he oversaw eight consumer brand portfolios. During his tenure, the business achieved five consecutive years of record sales, while Volkswagen Passenger Cars became China’s most admired automotive brand.
Alexei also spent eight years with Wunderman/WPP, ultimately serving as Vice Chairman and helping lead a client portfolio valued at approximately $300 million.
Earlier in his entrepreneurial career, he co-founded MCW Brand Design Group, which was subsequently acquired by Ogilvy & Mather/WPP.
Building Businesses Through Change
Across his career, Alexei has focused on the moments when organizations need to evolve.
His experience includes:
Building and scaling companies from inception
Raising and deploying growth capital
Integrating acquisitions and businesses
Repositioning global brands
Modernizing legacy organizations
Building high-performance leadership teams
Aligning governance and growth strategies
Developing disciplined performance roadmaps
Navigating complex international and cross-cultural markets
Creating sustainable, long-term enterprise value
His approach combines strategic leadership, commercial discipline and creative ambition, balancing innovation with the rigor required to turn ideas into measurable business performance.
Advisory & Board Work
Today, Alexei works with boards, founders, investors and leadership teams to strengthen businesses, transform brands and unlock sustainable growth.
His principal areas of focus include CEO and CMO leadership, board advisory, business transformation, brand strategy and growth.
He is particularly interested in situations where organizations are navigating significant change and where experienced strategic and operational leadership can make a meaningful difference.
Entrepreneurship, Purpose & Thought Leadership
Beyond corporate leadership, Alexei writes and speaks about entrepreneurship, humanity, leadership and purpose.
His writing explores the philosophies and principles behind building businesses and leading people—not simply how organizations grow, but how ambition, humanity, discipline and purpose can coexist in meaningful leadership.
He has contributed numerous thought-leadership articles to Forbes and other publications.
Recognition
Alexei’s career has included international recognition for marketing, leadership and innovation, including:
CMO of the Year — ASEAN, World Brand Congress, 2012 & 2013
Cannes Lions Gold, 1995 & 2013
Marquis Who’s Who USA recognition
Advisory CMO / Board Member Council, Asia Pacific, 2009–2013
Current Chapter
Following the transition of MTM Choice to new leadership, Alexei has begun his next entrepreneurial chapter with Wide World.
His focus remains consistent with the work that has defined his career: helping ambitious organizations and their leaders navigate transformation, build stronger brands and businesses, and create enduring value.